w/ Our Founder

My wellness journey began five years ago when my mom was diagnosed with cancer and had to undergo major surgery. That moment cracked me wide open. I realized that health isn’t a side hustle—it’s everything. From then on, I shifted my entrepreneurial drive toward wellness, because I knew this was where real impact begins.

Ever since, I’ve been on a mission—helping women reconnect with their bodies, fuel themselves in smarter ways, and finally feel at home in their skin.

And for me, personally, I’ve always wanted a body that feels strong, sculpted, and optimized. Naturally, I zeroed in on building my posterior muscles (yes, I wanted the peach to pop). But the results weren’t coming as fast as I wanted—until I learned the secret. It wasn’t just about the workouts. It was about nourishing and supplementing right to unlock real strength and real gains.

That discovery is what sparked Cheeky. We’re here to flip the script on wellness—making it easy, effective, science-backed, and ridiculously fun. Our obsession with glutes is about way more than looks: it’s about helping thousands of women feel powerful, confident, and strong… and yes, look amazing while doing it.

— Christina